Increasing pressures on preserving the bio-physical environment have motivated many firms to use advertising as a means to communicate an eco-friendly image and/or address specific ecological problems. However, a growing ...

Despite growing concerns about environmental issues worldwide, research on the subject in the context of international marketing is virtually absent. The current study sheds light on the green aspects of exporting, using ...

With the intensification of problems relating to the environment, a growing number of consumers are becoming more ecologically conscious in their preferences and purchases of goods. This paper presents the results of a ...

Research in marketing has increasingly focused on building knowledge about how firms' marketing contributes to performance outcomes. A key precursor to accurately diagnosing the value firms' marketing creates is conceptualizing ...

Growing skepticism about green advertisements calls for a thorough investigation of the environmental claims made by firms. This is particularly important in the context of industrial and international markets, where ...

Despite trends towards growing globalization of the world economy, the further development of import trade is still hindered by a number of barriers. Based on a sample of 100 Cypriot importers, an attempt is made to assess ...

There are two major approaches in examining distribution channels, the economic and the behavioural. The former focuses on the “efficiency” aspects of the distribution channel, namely, costs, functional differentiation and ...