Browsing by Author "Lytovchenko, Irina"
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Book Chapter
An Analysis of the Environmental Claims Made in International Industrial Advertisements
Leonidou, Leonidas C.; Leonidou, Constantinos N.; Hadjimarcou, John S.; Lytovchenko, Irina (Springer, 2015)Increasing pressures on preserving the bio-physical environment have motivated many firms to use advertising as a means to communicate an eco-friendly image and/or address specific ecological problems. However, a growing ...
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Article
Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.; Leonidou, Constantinos N.; Hadjimarcou, John S.; Lytovchenko, Irina (2014)Growing skepticism about green advertisements calls for a thorough investigation of the environmental claims made by firms. This is particularly important in the context of industrial and international markets, where ...