Browsing by Author "Spyropoulou, Stavroula A."
Now showing items 1-6 of 6
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Article
An analytical review of the factors stimulating smaller firms to export: Implications for policy-makers
Leonidou, Leonidas C.; Katsikeas, Constantine S.; Palihawadana, Dayananda; Spyropoulou, Stavroula A. (2007)Purpose - Although exporting can offer many benefits to smaller manufacturers, a large number of these firms refrain from export operations as a result of insufficient stimulation. This paper seeks to critically analyse ...
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Article
Assessing the contribution of leading mainstream marketing journals to the international marketing discipline
Leonidou, Leonidas C.; Barnes, B. R.; Spyropoulou, Stavroula A.; Katsikeas, Constantine S. (2010)Purpose – Growing globalization in recent decades has been responsible for the emergence of a new stream of research focusing on international marketing. However, compared to domestic marketing knowledge, this field has ...
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Article
Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance
Leonidou, Leonidas C.; Fotiadis, Thomas A.; Christodoulides, Paul; Spyropoulou, Stavroula A.; Katsikeas, Constantine S. (2015)With the exponential growth of problems related to the natural environment, exporters are increasingly confronted with ecological challenges in their international operations. We present a study of exporting manufacturers ...
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Article
Green export business strategy: Its determinants and effects on competitive advantage and performance
Leonidou, Leonidas C.; Fotiadis, Thomas A.; Christodoulides, Paul; Katsikeas, Constantine S.; Spyropoulou, Stavroula A. (2015)
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Article
An Integrated Framework of Newspaper Advertising: A Longitudinal Analysis
Leonidou, Leonidas C.; Spyropoulou, Stavroula A.; Leonidou, Constantinos N.; Reast, Jon D. (2006)The article develops an integrated framework for analysing newspaper advertising, based on extant theoretical and practical knowledge on the subject. The framework is subsequently used to examine changes in 100 elements ...
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Article
The power roots and drivers of infidelity in international business relationships
Leonidou, Leonidas C.; Aykol, Bilge; Spyropoulou, Stavroula A.; Christodoulides, Paul (2016)We propose a conceptual model of the power roots and drivers of infidelity in exporter-importer (E-I) working relationships. Based on data collected from 262 Greek export manufacturers, we confirm that the exercise of ...