Browsing by Subject "Conceptualization"

Now showing items 1-2 of 2

    • Article  

      Assessing performance outcomes in marketing 

      Katsikeas, Constantine S.; Morgan, Neil A.; Leonidou, Leonidas C.; Hult, G. T. M. (2016)
      Research in marketing has increasingly focused on building knowledge about how firms' marketing contributes to performance outcomes. A key precursor to accurately diagnosing the value firms' marketing creates is conceptualizing ...
    • Article  

      Late vision: Processes and epistemic status 

      Raftopoulos, Athanassios (2011)
      In this paper, I examine the processes that occur in late vision and address the problem of whether late vision should be construed as a properly speaking perceptual stage, or as a thought-like discursive stage. Specifically, ...