Browsing by Subject "Streaming platforms"
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Article
Generation’s Z screen culture: Understanding younger users’ behaviour in the television streaming age
(Sage, 2021)Post-crisis Greece is experiencing dynamic audiovisual market growth, faster than the EU average. As Greek TV responds to the challenges of the streaming era, new paths are forged by young viewers/users. This article, based ...
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Article
Transformation of television viewing practices in Greece: Generation Z and audiovisual content
(Intellect Discover, 2022)In recent years, digitalization has detached television content from the television screen, and so the television is no longer the only choice for personal audio-visual consumption. The audio-visual market is facing increased ...