• Article  

      A human cognitive processing perspective in designing E-Commerce checkout processes 

      Belk, Marios; Germanakos, Panagiotis; Constantinides, Anthony G.; Samaras, George S. (2015)
      Designing a usable checkout process is of paramount importance for both E-Commerce and M-Commerce success. Aiming to understand human-computer interactions during checkout and improve the usability and user experience of ...
    • Conference Object  

      Towards a human-centered E-Commerce personalization framework 

      Belk, Marios; Germanakos, Panagiotis; Andreou, Panayiotis G.; Samaras, George S. (Institute of Electrical and Electronics Engineers Inc., 2016)
      This paper presents a personalization framework, namely PersonaWeb that adapts the visual and interaction design of E-Commerce Web environments based on human cognitive differences. In particular, it describes a user model ...