Browsing Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration by Submit Date
Now showing items 61-80 of 597
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Understanding the (RE)creation of routines from within: A symbolic interactionist perspective
(2013)
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Assessing performance outcomes in marketing
(2016)Research in marketing has increasingly focused on building knowledge about how firms' marketing contributes to performance outcomes. A key precursor to accurately diagnosing the value firms' marketing creates is conceptualizing ...
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Managerial, organizational, and external drivers of sales effectiveness in export market ventures
(2007)The authors extend sales management theory by considering the role of export sales management in small- and medium-sized firms, and they develop an integrated model of export sales organization effectiveness. Specifically, ...
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Export market expansion strategies of direct-selling small and medium-sized firms: Implications for export sales management activities
(2005)The authors use punctuated equilibrium theory as a framework to help explain potential differences in the export sales management arrangements between firms that adopt an export market expansion strategy of either market ...
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Export market expansion strategy: Differences between market concentration and market spreading
(1996)In light of certain important gaps observed in the export marketing literature, a study was conducted to investigate the presence of significant differences in the profile and behaviour between the two generic export market ...
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Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategy
(2015)Building on the dynamic capabilities theory, a model of organizational capabilities driving an eco-based competitive advantage and performance in the global hotel industry is tested. Data obtained from 102 hotel chains ...
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Antecedents and consequences of an eco-friendly export marketing strategy: The moderating role of foreign public concern and competitive intensity
(2013)Despite growing concerns about environmental issues worldwide, research on the subject in the context of international marketing is virtually absent. The current study sheds light on the green aspects of exporting, using ...
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Assessing the greenness of environmental advertising claims made by multinational industrial firms
(2014)Growing skepticism about green advertisements calls for a thorough investigation of the environmental claims made by firms. This is particularly important in the context of industrial and international markets, where ...
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Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics
(2013)The article reports the findings of a study conducted among 387 consumers regarding their perceptions of the unethicality of business practices of firms and how these affect their response behavior, in terms of trust, ...
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Rational versus emotional appeals in newspaper advertising: Copy, art, and layout differences
(2009)The article compares and contrasts rational versus emotional appeals in newspaper advertising, based on over 100 items comprising copy, art, and layout characteristics. Using a sample of 1,335 advertisements that appeared ...
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Conference Object
How do infomediaries affect firms' information strategies, and how do they impact buyer and social welfare?
(Affiliation: Business and Public Administration, University of Cyprus, P.O. Box 20537, Nicosia, CY-1678, CyprusAffiliation: Carey Business School, Johns Hopkins University, 100 International Drive, Baltimore, MD 21202, United StatesAffiliation: Computer and Information Science, University of Pennsylvania, 504 Levine, 200 S. 33rd St, Philadelphia, PA 19104-6309, United StatesCorrespondence Address: Business and Public Administration, University of Cyprus, P.O. Box 20537, Nicosia, CY-1678, Cyprus, 2013)Product information websites have become ubiquitous. This article explores their impact on firm profitability, consumer surplus, and social welfare. Using an analytical model, we show that firms take advantage of such ...
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Reducing buyers' uncertainty about taste-related product attributes
(2013)It is becoming increasingly important for firms to know when to take steps to reduce buyers' uncertainty about products and services. This paper focuses on investments that firms can make to reduce buyers' uncertainty about ...