Browsing Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration by Subject "Marketing"

Now showing items 1-5 of 5

    • Article  

      Assessing the contribution of leading mainstream marketing journals to the international marketing discipline 

      Leonidou, Leonidas C.; Barnes, B. R.; Spyropoulou, Stavroula A.; Katsikeas, Constantine S. (2010)
      Purpose – Growing globalization in recent decades has been responsible for the emergence of a new stream of research focusing on international marketing. However, compared to domestic marketing knowledge, this field has ...
    • Article  

      Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior 

      Leonidou, Leonidas C.; Leonidou, Constantinos N.; Kvasova, O. (2013)
      Purpose: The purpose of this paper is to develop and test a model that focuses on the cultural drivers and trust outcomes of consumer perceptions on issues pertaining to the unethical marketing behavior of firms. It ...
    • Conference Object  

      How valuable are shopbots? 

      Markopoulos, Panos M.; Kephart, J. O. (Association for Computing Machinery, 2002)
      The price information that shopbots provide to buyers is clearly valuable, as it enables them to make a better informed choice of product and vendor. We quantify the value of this price information to the buyer in terms ...
    • Article  

      Industrial buyers' influence strategies: Buying situation differences 

      Leonidou, Leonidas C. (2005)
      Purpose - Despite the critical role of the industrial buying situation in shaping buyer behavior and seller response, little research has been conducted to augment extant knowledge on the subject. To fill this gap, this ...
    • Conference Object  

      Pricing price information in E-commerce [Extended Abstract] 

      Markopoulos, Panos M.; Ungar, Lyle H. (Affiliation: Computer and Information Sci. Dept., University of Pennsylvania, Pittsburgh, PA, United StatesCorrespondence Address: Markopoulos, P.M.Computer and Information Sci. Dept., University of Pennsylvania, Pittsburgh, PA, United Statesemail: markopou@unagi.cis.upenn.edu, 2001)
      Shopbots and Internet sites that help users locate the best price for a product are changing the way people shop by providing valuable information on goods and services. This paper presents a first attempt to measure the ...