Browsing Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration by Subject "Meta-analysis"
Now showing items 1-1 of 1
-
Article
Marketing strategy determinants of export performance: A meta-analysis
(2002)Identifying the marketing strategy elements that influence export performance has been the subject of sizeable empirical research. However, the findings reported in the literature are characterized by fragmentation and ...