Browsing Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration by Subject "United Kingdom"
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Article
British consumers' evaluations of US versus Chinese goods: A multi-level and multi-cue comparison
(2007)Purpose - The article aims to identify differences in consumers' evaluations of goods made in either the USA or China at different levels of analysis