Πλοήγηση Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration ανά Θέμα "Advertising"

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    • Article  

      Evaluating the green advertising practices of international firms: A trend analysis 

      Leonidou, Leonidas C.; Leonidou, Constantinos N.; Palihawadana, Dayananda; Hultman, M. (2011)
      Purpose – Consumer scepticism about the credibility of green advertising around the world is growing. The article aims to provide a comprehensive assessment and trend analysis of green advertising practices of international ...