This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing ...

Acting in a socially-responsible manner has become a crucial success factor for many international firms due to the highly complex, competitive, and volatile global environment in which they operate. This book will contribute ...

Contradictions permeate and propel organizational life - including tensions between reaching globally while focusing locally

Institutions—the taken-for-granted structures, practices, and meanings that define what people and organizations within their jurisdiction think, do, and aspire to—are all about process, even though this may not always ...

Model predictive control problems for constrained hybrid systems are usually cast as mixed-integer optimization problems (MIPs). However, commercial MIP solvers are designed to run on desktop computing platforms and are ...

Purpose Exporting is a popular foreign market entry mode, especially among small- and medium-sized enterprises (SMEs). The success of SME exporters depends on their ability to establish and maintain profitable long-term ...

Drawing upon the extant literature, we examine the definition, conceptualization, and measurement of electronic service quality (e-SQ) and propose an alternative measurement approach. We posit that customers' perceptions ...

New technologies such as product simulators and virtual reality now allow firms to provide realistic product usage experiences and reduce buyer uncertainty about product quality. We argue that today’s firms should view ...

Tacit knowledge is the knowledge that we draw on in use, but is difficult to have consciousness of, or to express in language. The proliferation in the use of tacit knowledge in management research has generated a diversity ...

When it comes to the field of organization and management theory, a philosophical perspective enables us to conduct organizational research imbued with the attitude of 'wonder'