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Δημοσιεύσεις ΠΚ / UCY Publications
005 Σχολή Οικονομικών Επιστημών και Διοίκησης / Faculty of Economics and Management
Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration
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Δημοσιεύσεις ΠΚ / UCY Publications
005 Σχολή Οικονομικών Επιστημών και Διοίκησης / Faculty of Economics and Management
Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration
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Book Chapter
Uniformity versus conformity: The standardization issue in international marketing strategy
Date
2009
Author
Samiee, Saeed
Katsikeas, Constantine S.
Theodosiou, Marios
Pages
303-322
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URI
http://gnosis.library.ucy.ac.cy/handle/7/46424
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Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration
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