Personality Traits, Consumer Animosity, and Foreign Product Avoidance: The Moderating Role of Individual Cultural Characteristics:
Ημερομηνία
2019Source
Journal of International MarketingGoogle Scholar check
Metadata
Εμφάνιση πλήρους εγγραφήςΕπιτομή
Although personality and cultural traits were found to be important predictors or moderators of consumer attitudes and behavior, their relationship to consumer ...