Browsing by Author "Clemons, Eric K."
Now showing items 1-3 of 3
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Article
Information, HyperDifferentiation and Delight: The Value of Being Different
Markopoulos, Panos M.; Clemons, Eric K.; Spitler, R.; Gu, B. (2005)
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Article
Product Information Availability in the Internet: Implications for the Structure of Markets with Differentiated
Markopoulos, Panos M.; Clemons, Eric K.
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Reducing buyers' uncertainty about taste-related product attributes
Markopoulos, Panos M.; Clemons, Eric K. (2013)It is becoming increasingly important for firms to know when to take steps to reduce buyers' uncertainty about products and services. This paper focuses on investments that firms can make to reduce buyers' uncertainty about ...