Browsing by Author "Eteokleous, Pantelitsa P."

Now showing items 1-2 of 2

    • Article  

      Corporate social responsibility in international marketing: review, assessment, and future research 

      Eteokleous, Pantelitsa P.; Leonidou, Leonidas C.; Katsikeas, Constantine S. (2016)
      Purpose – Although corporate social responsibility (CSR) has been an issue of major concern for marketers for more than half a century, only recently has it attracted the attention of international marketing researchers. ...
    • Book Chapter  

      Review of Research on CSR in International Marketing: 1993-2013 

      Eteokleous, Pantelitsa P.; Katsikeas, Constantine S.; Leonidou, Leonidas C. (Springer, 2016)
      Although Corporate Social Responsibility (CSR) has been an issue of major concern for marketers for more than half a century, less attention has been paid to its international marketing dimensions. However, there is a ...