Browsing by Author "Hultman, M."
Now showing items 1-4 of 4
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Article
Evaluating the green advertising practices of international firms: A trend analysis
Leonidou, Leonidas C.; Leonidou, Constantinos N.; Palihawadana, Dayananda; Hultman, M. (2011)Purpose – Consumer scepticism about the credibility of green advertising around the world is growing. The article aims to provide a comprehensive assessment and trend analysis of green advertising practices of international ...
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Article
National export promotion programs as drivers of organizational resources and capabilities: effects on strategy, competitive advantage, and performance
Leonidou, Leonidas C.; Palihawadana, Dayananda; Hultman, M. (2011)
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Article
Value differences as determinants of importers' perceptions of exporters' unethical behavior: The impact on relationship quality and performance
Leonidou, Constantinos N.; Leonidou, Leonidas C.; Coudounaris, Dafnis N.; Hultman, M. (2013)The article focuses on the value drivers of the unethical marketing behavior of exporters, as seen from the perspective of their importers, and how this in turn affects the quality of their working relationship and ...
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Article
Values as drivers of importers' perceptions on exporters' unethical behavior: Effects on relationship quality and performance
Leonidou, Leonidas C.; Coudounaris, Dafnis N.; Hultman, M. (2013)