Browsing by Author "Katsikea, Evangelia"
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Article
A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality
Theodosiou, Marios; Katsikea, Evangelia; Samiee, Saeed; Makri, Katerina (2019)Drawing upon the extant literature, we examine the definition, conceptualization, and measurement of electronic service quality (e-SQ) and propose an alternative measurement approach. We posit that customers' perceptions ...
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Article
The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets
Katsikea, Evangelia; Theodosiou, Marios; Makri, Katerina (2019)Purpose Exporting is a popular foreign market entry mode, especially among small- and medium-sized enterprises (SMEs). The success of SME exporters depends on their ability to establish and maintain profitable long-term ...