Browsing by Author "Kokoni, Sotia"
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Master Thesis Open Access
Petrolina electric business plan with a focus on the marketing strategy
Demetriou, Andreas P.; Epiphaniou, Alexandra; Kokoni, Sotia; Skoullou, Elena (Πανεπιστήμιο Κύπρου, Σχολή Οικονομικών Επιστημών και Διοίκησης / University of Cyprus, Faculty of Economics and Management, 2022-11)Petrolina Electric is one of the five new entrants to the newly liberalized market, all of which sell the same product: electricity. To stand out from their competitors, it is vital for Petrolina Electric to make all the ...