Browsing by Author "Kvasova, Olga"
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Article
Personality Traits, Consumer Animosity, and Foreign Product Avoidance: The Moderating Role of Individual Cultural Characteristics:
Leonidou, Leonidas C.; Kvasova, Olga; Christodoulides, Paul; Tokar, Sergii (2019)Although personality and cultural traits were found to be important predictors or moderators of consumer attitudes and behavior, their relationship to consumer ...