Browsing by Author "Morgan, Neil A."
Now showing items 1-3 of 3
-
Article
Assessing performance outcomes in marketing
Katsikeas, Constantine S.; Morgan, Neil A.; Leonidou, Leonidas C.; Hult, G. T. M. (2016)Research in marketing has increasingly focused on building knowledge about how firms' marketing contributes to performance outcomes. A key precursor to accurately diagnosing the value firms' marketing creates is conceptualizing ...
-
Article
Firm-level Export Performance Assessment: Review, Evaluation, and Development.
Katsikeas, Constantine S.; Leonidou, Leonidas C.; Morgan, Neil A. (2000)
-
Article
Marketing strategy determinants of export performance: A meta-analysis
Katsikeas, Constantine S.; Leonidou, Leonidas C.; Morgan, Neil A. (2000)