Browsing by Author "Papavassiliou, N."
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Article
Export market expansion strategies of direct-selling small and medium-sized firms: Implications for export sales management activities
Katsikea, Evangelia S.; Theodosiou, Marios; Morgan, Robert E.; Papavassiliou, N. (2005)The authors use punctuated equilibrium theory as a framework to help explain potential differences in the export sales management arrangements between firms that adopt an export market expansion strategy of either market ...