Browsing by Author "Reast, Jon D."
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Article
An Integrated Framework of Newspaper Advertising: A Longitudinal Analysis
Leonidou, Leonidas C.; Spyropoulou, Stavroula A.; Leonidou, Constantinos N.; Reast, Jon D. (2006)The article develops an integrated framework for analysing newspaper advertising, based on extant theoretical and practical knowledge on the subject. The framework is subsequently used to examine changes in 100 elements ...