Browsing by Author "Stöttinger, Barbara"
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Article
Ad Hoc Reviewers-Journal of Macromarketing Volume 33, Number 4, December 2013
Desmond, J.; Dorsch, M.; Kravets, O.; Leonidou, Leonidas C.; Lewin, J.; Stöttinger, Barbara; Vargo, S.; Veeck, A. (2013)
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Book Chapter
Fifty Years of Empirical Research on Country-of-Origin Effects on Consumer Behavior: A Meta-Analysis
Samiee, Saeed; Leonidou, Leonidas C.; Aykol, Bilge; Stöttinger, Barbara; Christodoulides, Paul (Springer International Publishing, 2016)Country-of-origin (COO) effects, defined as the influence of foreignness of products/services on consumer choice behavior (Samiee 2011), has been one of the most frequently investigated topics in the field of international ...