Browsing by Subject "Checkout Process"
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An individual differences approach in adaptive waving of user checkout process in retail eCommerce (2014)Developing a usable checkout process is pivotal for e-business success. However, recent research has shown that users frequently abandon their shopping carts and lacking a clear direction through the process. In this ...
(Institute of Electrical and Electronics Engineers Inc., 2015)This demonstration paper presents a Web-based adaptive interactive system for personalizing the checkout process of M-Commerce Web environments, coined Persona Check. In particular, the system personalizes the visual and ...