Browsing by Subject "Conceptualization"
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Article
Assessing performance outcomes in marketing
(2016)Research in marketing has increasingly focused on building knowledge about how firms' marketing contributes to performance outcomes. A key precursor to accurately diagnosing the value firms' marketing creates is conceptualizing ...
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Article
Late vision: Processes and epistemic status
(2011)In this paper, I examine the processes that occur in late vision and address the problem of whether late vision should be construed as a properly speaking perceptual stage, or as a thought-like discursive stage. Specifically, ...