Browsing by Subject "Content presentation"

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    • Article  

      An individual differences approach in adaptive waving of user checkout process in retail eCommerce 

      Belk, Marios; Germanakos, Panagiotis; Asimakopoulos, Stavros; Andreou, Panayiotis G.; Mourlas, Constantinos; Spanoudis, George; Samaras, George S. (2014)
      Developing a usable checkout process is pivotal for e-business success. However, recent research has shown that users frequently abandon their shopping carts and lacking a clear direction through the process. In this ...