Browsing by Subject "Cultural orientation"
Now showing items 1-2 of 2
-
Article
Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics
(2013)The article reports the findings of a study conducted among 387 consumers regarding their perceptions of the unethicality of business practices of firms and how these affect their response behavior, in terms of trust, ...
-
Article
Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior
(2013)Purpose: The purpose of this paper is to develop and test a model that focuses on the cultural drivers and trust outcomes of consumer perceptions on issues pertaining to the unethical marketing behavior of firms. It ...