Browsing by Subject "EMPLOYER BRANDING"
Now showing items 1-2 of 2
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Master Thesis Open Access
Employer Branding: Examining the factors that influence employees’ perceptions on the attractiveness of the brand
(Πανεπιστήμιο Κύπρου, Σχολή Οικονομικών Επιστημών και Διοίκησης / University of Cyprus, Faculty of Economics and Management, 2022-03-15)In our days due to the supplies and demands of the market, companies have started considering more seriously how they will attract and retain talent. In this study, I am going to investigate in what extend employer branding ...
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Master Thesis Open Access
Mentoring as a tool for attraction and employer branding - A case study of the Sea of Experience Mentoring program
(Πανεπιστήμιο Κύπρου, Σχολή Οικονομικών Επιστημών και Διοίκησης / University of Cyprus, Faculty of Economics and Management, 2022-05-12)This master thesis argues that mentoring can be used successfully as a tool for attraction and employer branding, in order to address new trends and demands of the business environment. Those changes are mostly related to ...