Browsing by Subject "Ecommerce"

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Article

An individual differences approach in adaptive waving of user checkout process in retail eCommerce

Belk, Marios; Germanakos, Panagiotis; Asimakopoulos, Stavros; Andreou, Panayiotis G.; Mourlas, Constantinos; Spanoudis, George; Samaras, George S. (2014)

Developing a usable checkout process is pivotal for e-business success. However, recent research has shown that users frequently abandon their shopping carts and lacking a clear direction through the process. In this ...
Article

An individual differences approach in adaptive waving of user checkout process in retail eCommerce

Belk, M.; Germanakos, P.; Asimakopoulos, S.; Andreou, P.; Mourlas, C.; Spanoudis, George C.; Samaras, G. (2014)

Developing a usable checkout process is pivotal for e-business success. However, recent research has shown that users frequently abandon their shopping carts and lacking a clear direction through the process. In this ...