Browsing by Subject "Export marketing strategy"
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Antecedents and consequences of an eco-friendly export marketing strategy: The moderating role of foreign public concern and competitive intensity (2013)Despite growing concerns about environmental issues worldwide, research on the subject in the context of international marketing is virtually absent. The current study sheds light on the green aspects of exporting, using ...
(2002)Identifying the marketing strategy elements that influence export performance has been the subject of sizeable empirical research. However, the findings reported in the literature are characterized by fragmentation and ...