Browsing by Subject "Industrial marketing"
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Exporter-importer relationship quality: The inhibiting role of uncertainty, distance, and conflict (2006)The article examines the impact of uncertainty, distance, and conflict on key elements comprising the quality of the relationship between U.S. industrial exporters and their overseas customers. Information received from ...
(2004)An attempt is made to establish a link between the alternative buying situations that an industrial seller may encounter and the atmosphere governing working relationships with customers in each situation. Based on a study ...