Browsing by Subject "MARKETING"
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Master Thesis Open Access
Petrolina electric business plan with a focus on the marketing strategy
(Πανεπιστήμιο Κύπρου, Σχολή Οικονομικών Επιστημών και Διοίκησης / University of Cyprus, Faculty of Economics and Management, 2022-11)Petrolina Electric is one of the five new entrants to the newly liberalized market, all of which sell the same product: electricity. To stand out from their competitors, it is vital for Petrolina Electric to make all the ...