Browsing by Subject "Marketing"

Now showing items 1-12 of 12

    • Conference Object  

      AD-APT: Blurring the boundary between mobile advertising and user satisfaction 

      Pamboris, Andreas; Antoniou, George; Makris, Constantinos; Andreou, Panayiotis G.; Samaras, George S. (Association for Computing Machinery, Inc, 2016)
      The choice between two dominant monetization strategies for mobile apps, i.e. capitalising on revenue generated from either users or advertisers, is not a straightforward one. While users are initially attracted more to ...
    • Article  

      Assessing the contribution of leading mainstream marketing journals to the international marketing discipline 

      Leonidou, Leonidas C.; Barnes, B. R.; Spyropoulou, Stavroula A.; Katsikeas, Constantine S. (2010)
      Purpose – Growing globalization in recent decades has been responsible for the emergence of a new stream of research focusing on international marketing. However, compared to domestic marketing knowledge, this field has ...
    • Article  

      Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior 

      Leonidou, Leonidas C.; Leonidou, Constantinos N.; Kvasova, O. (2013)
      Purpose: The purpose of this paper is to develop and test a model that focuses on the cultural drivers and trust outcomes of consumer perceptions on issues pertaining to the unethical marketing behavior of firms. It ...
    • Article  

      A European perspective of e-government presence - Where do we stand? The EU-10 case 

      Germanakos, Panagiotis; Christodoulou, Eleni; Samaras, George S. (2007)
      It is widely perceived that the nature of ICT is changing and so is the scale of the resulting economic and societal impact around Europe. Continued and accelerating technological progress, market changes arising from ...
    • Conference Object  

      How valuable are shopbots? 

      Markopoulos, Panos M.; Kephart, J. O. (Association for Computing Machinery, 2002)
      The price information that shopbots provide to buyers is clearly valuable, as it enables them to make a better informed choice of product and vendor. We quantify the value of this price information to the buyer in terms ...
    • Article  

      Industrial buyers' influence strategies: Buying situation differences 

      Leonidou, Leonidas C. (2005)
      Purpose - Despite the critical role of the industrial buying situation in shaping buyer behavior and seller response, little research has been conducted to augment extant knowledge on the subject. To fill this gap, this ...
    • Article  

      Inference for Some Multivariate ARCH and GARCH Models 

      Vrontos, Ioannis D.; Dellaportas, Petros; Politis, Dimitris Nicolas (2003)
      Multivariate time-varying volatility models have attracted a lot of attention in modern finance theory. We provide an empirical study of some multivariate ARCH and GARCH models that already exist in the literature and have ...
    • Article  

      Intermediaries as quality assessors: Tour operators in the travel industry 

      Clerides, Sofronis; Nearchou, Paris; Pashardes, Panos (2008)
      Intermediaries often arise in order to facilitate trade in markets characterized by asymmetric information. In the travel industry, policymakers have tried to address information asymmetries by providing hotel ratings. We ...
    • Article  

      Monitoring disruptions in financial markets 

      Andreou, Elena; Ghysels, Eric (2006)
      We study historical and sequential CUSUM change-point tests for strongly dependent nonlinear processes. These tests are used to monitor the conditional variance of asset returns and to provide real-time information regarding ...
    • Conference Object  

      Pricing price information in E-commerce [Extended Abstract] 

      Markopoulos, Panos M.; Ungar, Lyle H. (Affiliation: Computer and Information Sci. Dept., University of Pennsylvania, Pittsburgh, PA, United StatesCorrespondence Address: Markopoulos, P.M.Computer and Information Sci. Dept., University of Pennsylvania, Pittsburgh, PA, United Statesemail: markopou@unagi.cis.upenn.edu, 2001)
      Shopbots and Internet sites that help users locate the best price for a product are changing the way people shop by providing valuable information on goods and services. This paper presents a first attempt to measure the ...
    • Article  

      Stock market reaction to chief marketing officer appointment announcements 

      Vafeas, Nikos; Vlittis, Adamos (2009)
    • Conference Object  

      Testing the predictability of the Cyprus Stock Exchange: The case of an emerging market 

      Andreou, Andreas S.; Neocleous, Constantinos C.; Schizas, Christos N.; Toumpouris, Costas (IEEE, 2000)
      A systematic investigation of the effect of different neural network architecture alternatives for predicting the future course of stock prices in the Cyprus Stock Exchange (CSE) market is conducted. This market exhibited ...