Browsing by Subject "Marketing strategy"
Now showing items 1-2 of 2
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Article
Bulgarian consumers' perceptions of products made in Asia Pacific
(1999)Reports the findings of a study conducted among 135 Bulgarian consumers, examining their perceptions of products from five Asian Pacific countries. The most common source of information for evaluating these products was ...
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Article
Guest editorial: Export marketing: Developments and a research agenda
(2004)Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, ...