Browsing by Subject "business"
Now showing items 1-2 of 2
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Article
Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance
(2013)Building on the resource-based view, we develop a model of drivers and outcomes of environmentally friendly marketing strategies in the Greek hotel sector. Data collected from 152 hotels reveal that possessing sufficient ...
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Article
The role of foreign customer influences in building relationships with US exporting SMEs
(2003)Despite the growing importance of relationship management in both academic and practitioner circles, little attention has been focused on the dynamics of international business relationships. This article examines the ...