Browsing by Author "Zeriti, A."
Now showing items 1-3 of 3
-
Article
Betrayal in international buyer-seller relationships: Its drivers and performance implications
Leonidou, Leonidas C.; Aykol, Bilge; Fotiadis, Thomas A.; Christodoulides, Paul; Zeriti, A. (2017)Although betrayal is a common phenomenon in inter-organizational cross-border relationships, the pertinent literature has remained relatively silent as regards its examination. However, the effects of betrayal are both ...
-
Article
Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance
Leonidou, Leonidas C.; Leonidou, Constantinos N.; Fotiadis, Thomas A.; Zeriti, A. (2013)Building on the resource-based view, we develop a model of drivers and outcomes of environmentally friendly marketing strategies in the Greek hotel sector. Data collected from 152 hotels reveal that possessing sufficient ...
-
Article
Setting the theoretical foundations of importing research: Past evaluation and future perspectives
Aykol, Bilge; Leonidou, Leonidas C.; Zeriti, A. (2012)Although prior efforts have been made to review research on importing, an updated, integrated, and chronological assessment of its theoretical evolution is lacking. This study critically investigates the theoretical ...