Browsing by Author "Zeriti, Athina"
Now showing items 1-3 of 3
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Article
Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco-Innovative Product Designs
Paparoidamis, Nicholas G.; Tran, Thi Thanh Huong; Leonidou, Leonidas C.; Zeriti, Athina (2019)Eco-innovations are an effective way for companies to strategically align themselves with customers’ growing environmental concerns. Despite their crucial role, scant research has focused on eco-innovative product designs. ...
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Article
Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
Katsikeas, Constantine; Leonidou, Leonidas; Zeriti, Athina (2019)Purpose The purpose of this paper is to explore the opportunities and challenges facing firms in this new digital era concerning their international marketing strategy and examine how international marketing practices can ...
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Article
The Role of Exporters’ Emotional Intelligence in Building Foreign Customer Relationships:
Leonidou, Leonidas C.; Aykol, Bilge; Fotiadis, Thomas A.; Zeriti, Athina; Christodoulides, Paul (2019)Despite the critical importance of emotional intelligence in effectively interacting with other people, its role has been overlooked in scholarly research on cr...