Browsing Δημοσιεύσεις ΠΚ / UCY Publications by Subject "Yield reduction"
Now showing items 1-1 of 1
-
Conference Object
AD-APT: Blurring the boundary between mobile advertising and user satisfaction
(Association for Computing Machinery, Inc, 2016)The choice between two dominant monetization strategies for mobile apps, i.e. capitalising on revenue generated from either users or advertisers, is not a straightforward one. While users are initially attracted more to ...