Browsing Μεταπτυχιακές Διατριβές ΠΚ / UCY Master Τhesis by Subject "EMPLOYER BRANDING"

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    • Master Thesis  Open Access

      Employer Branding: Examining the factors that influence employees’ perceptions on the attractiveness of the brand 

      Iliopoulou, Spyridoula (Πανεπιστήμιο Κύπρου, Σχολή Οικονομικών Επιστημών και Διοίκησης / University of Cyprus, Faculty of Economics and Management, 2022-03-15)
      In our days due to the supplies and demands of the market, companies have started considering more seriously how they will attract and retain talent. In this study, I am going to investigate in what extend employer branding ...
    • Master Thesis  Open Access

      Mentoring as a tool for attraction and employer branding - A case study of the Sea of Experience Mentoring program 

      Korica, Ljiljana (Πανεπιστήμιο Κύπρου, Σχολή Οικονομικών Επιστημών και Διοίκησης / University of Cyprus, Faculty of Economics and Management, 2022-05-12)
      This master thesis argues that mentoring can be used successfully as a tool for attraction and employer branding, in order to address new trends and demands of the business environment. Those changes are mostly related to ...