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Relevance and rigor in international marketing research: Developments in product and brand origin line of inquiry
(Edward Elgar Publishing Ltd., 2011)
Research developments in international marketing: A European perspective
(Routledge, 1991)
Fifty Years of Empirical Research on Country-of-Origin Effects on Consumer Behavior: A Meta-Analysis
(Springer International Publishing, 2016)
Country-of-origin (COO) effects, defined as the influence of foreignness of products/services on consumer choice behavior (Samiee 2011), has been one of the most frequently investigated topics in the field of international ...
Research into exporting: Theoretical, methodological, and empirical insights
(SAGE Publications Inc., 2009)
Strategic export marketing: Achieving success in a harsh environment
(John Wiley and Sons, 2010)
Drivers and Outcomes of an Eco-Friendly Tourism Attitude and Behavior
(Springer International Publishing, 2016)
The promotional network in foreign markets
(International Publishing, 1990)
Review of Research on CSR in International Marketing: 1993-2013
(Springer, 2016)
Although Corporate Social Responsibility (CSR) has been an issue of major concern for marketers for more than half a century, less attention has been paid to its international marketing dimensions. However, there is a ...