Browsing Τμήμα Πληροφορικής / Department of Computer Science by Author "Makris, Constantinos"
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AD-APT: Blurring the boundary between mobile advertising and user satisfaction
Pamboris, Andreas; Antoniou, George; Makris, Constantinos; Andreou, Panayiotis G.; Samaras, George S. (Association for Computing Machinery, Inc, 2016)The choice between two dominant monetization strategies for mobile apps, i.e. capitalising on revenue generated from either users or advertisers, is not a straightforward one. While users are initially attracted more to ...