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Relevance and rigor in international marketing research: Developments in product and brand origin line of inquiry
(Edward Elgar Publishing Ltd., 2011)
Fifty Years of Empirical Research on Country-of-Origin Effects on Consumer Behavior: A Meta-Analysis
(Springer International Publishing, 2016)
Country-of-origin (COO) effects, defined as the influence of foreignness of products/services on consumer choice behavior (Samiee 2011), has been one of the most frequently investigated topics in the field of international ...
Research into exporting: Theoretical, methodological, and empirical insights
(SAGE Publications Inc., 2009)
A Proposed Conceptualization of Electronic Service Quality as a Higher-Order Formative-Indicator Construct
(Springer, 2015)
The conceptualization and measurement of service quality delivery through electronic channels has attracted significant research attention in recent years. Electronic commerce in general and online retailing in particular ...
Research into exporting: Theoretical, methodological, and empirical insights
(Sage Publications, 2008)
International Marketing Research: A State-of-the-Art Review and the Way Forward
(Springer International Publishing, 2018)
The chapter provides a systematic review of 1722 international marketing articles published in the top six international business journals during the period 1995–2015. The analysis focuses on five major areas: profiles of ...
Born global or simply rapidly internationalizing? Review, critique, and future prospects
(Edward Elgar Publishing Ltd., 2012)
Exploring the theoretical foundations of the exporter-importer relationship research
(Edward Elgar Publishing Ltd., 2014)