International Marketing Research: A State-of-the-Art Review and the Way Forward
Date
2018ISBN
978-3-319-61385-7Publisher
Springer International PublishingPlace of publication
ChamSource
Advances in Global Marketing: A Research AnthologyPages
3-33Google Scholar check
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The chapter provides a systematic review of 1722 international marketing articles published in the top six international business journals during the period 1995–2015. The analysis focuses on five major areas: profiles of authors involved in international marketing research major contributors of international marketing articles based on their productivity and impact structural characteristics of articles published on international marketing articles with the greatest impact in the international marketing field and specific themes of international marketing research covered and their evolution over time. The analysis revealed that the international marketing field has experienced a significant proliferation during the investigation period as demonstrated by its continuous refinement, improved quality, and extensive topical coverage. Fruitful directions for future research on the subject are discussed.