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International Marketing Research: A State-of-the-Art Review and the Way Forward

dc.contributor.authorLeonidou, Leonidas C.en
dc.contributor.authorKatsikeas, Constantine S.en
dc.contributor.authorSamiee, Saeeden
dc.contributor.authorAykol, Bilgeen
dc.contributor.editorLeonidou, Leonidas C.en
dc.contributor.editorKatsikeas, Constantine S.en
dc.contributor.editorSamiee, Saeeden
dc.contributor.editorAykol, Bilgeen
dc.coverage.spatialChamen
dc.creatorLeonidou, Leonidas C.en
dc.creatorKatsikeas, Constantine S.en
dc.creatorSamiee, Saeeden
dc.creatorAykol, Bilgeen
dc.date.accessioned2021-01-22T10:09:26Z
dc.date.available2021-01-22T10:09:26Z
dc.date.issued2018
dc.identifier.isbn978-3-319-61385-7
dc.identifier.urihttp://gnosis.library.ucy.ac.cy/handle/7/62072
dc.description.abstractThe chapter provides a systematic review of 1722 international marketing articles published in the top six international business journals during the period 1995–2015. The analysis focuses on five major areas: profiles of authors involved in international marketing researchen
dc.description.abstractmajor contributors of international marketing articles based on their productivity and impacten
dc.description.abstractstructural characteristics of articles published on international marketingen
dc.description.abstractarticles with the greatest impact in the international marketing fielden
dc.description.abstractand specific themes of international marketing research covered and their evolution over time. The analysis revealed that the international marketing field has experienced a significant proliferation during the investigation period as demonstrated by its continuous refinement, improved quality, and extensive topical coverage. Fruitful directions for future research on the subject are discussed.en
dc.language.isoenen
dc.publisherSpringer International Publishingen
dc.sourceAdvances in Global Marketing: A Research Anthologyen
dc.source.urihttps://doi.org/10.1007/978-3-319-61385-7_1
dc.titleInternational Marketing Research: A State-of-the-Art Review and the Way Forwarden
dc.typeinfo:eu-repo/semantics/bookChapter
dc.description.startingpage3
dc.description.endingpage33
dc.author.facultyΣχολή Οικονομικών Επιστημών και Διοίκησης / Faculty of Economics and Management
dc.author.departmentΤμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration
dc.type.uhtypeBook Chapteren
dc.contributor.orcidLeonidou, Leonidas C. [0000-0003-0488-5486]
dc.gnosis.orcid0000-0003-0488-5486


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