Browsing Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration by Title

Notwithstanding the benefits derived from exporting in an increasingly globalized marketplace, for many smaller-sized manufacturers the internationalization path is beset by numerous obstacles. This article offers a ...

Book Chapter

An Analysis of the Environmental Claims Made in International Industrial Advertisements

Leonidou, Leonidas C.; Leonidou, Constantinos N.; Hadjimarcou, John S.; Lytovchenko, Irina (Springer, 2015)

Increasing pressures on preserving the bio-physical environment have motivated many firms to use advertising as a means to communicate an eco-friendly image and/or address specific ecological problems. However, a growing ...

Book

An analysis of the relationships between developing country-based exporters and developing country-based importers for manufactured consumer goods : the case of Cyprus and the United Kingdom.

Leonidou, Leonidas C. (University of Bath, 1986)

Article

An Analysis of U.S. Small and Medium - Sized Manufacturers' International Business Relationships.

Leonidou, Leonidas C.; Kaminarides, John S.; Hadjimarcou, John S. (573)

Article

An analytical review of the factors stimulating smaller firms to export: Implications for policy-makers

Leonidou, Leonidas C.; Katsikeas, Constantine S.; Palihawadana, Dayananda; Spyropoulou, Stavroula A. (2007)

Purpose - Although exporting can offer many benefits to smaller manufacturers, a large number of these firms refrain from export operations as a result of insufficient stimulation. This paper seeks to critically analyse ...

Article

Annals of Operations Research: Preface

Vladimirou, Hercules (2007)

Article

Annals of Operations Research: Preface

Bertocchi, Marida; Pflug, Georg Ch; Vladimirou, Hercules (2009)

Article

Antecedents and consequences of an eco-friendly export marketing strategy: The moderating role of foreign public concern and competitive intensity

Leonidou, Leonidas C.; Katsikeas, Constantine S.; Fotiadis, Thomas A.; Christodoulides, Paul (2013)

Despite growing concerns about environmental issues worldwide, research on the subject in the context of international marketing is virtually absent. The current study sheds light on the green aspects of exporting, using ...

Article

Antecedents and consequences of infidelity in cross-border business relationships

Leonidou, Leonidas C.; Aykol, Bilge; Fotiadis, Thomas A.; Christodoulides, Paul (2017)

The volatile, complex, and distant nature of the international business environment inevitably gives rise to incidences of infidelity among interacting exporters and importers. The authors propose and test a theoretically ...

Article

Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour

Leonidou, Leonidas C.; Leonidou, Constantinos N.; Kvasova, O. (2010)

With the intensification of problems relating to the environment, a growing number of consumers are becoming more ecologically conscious in their preferences and purchases of goods. This paper presents the results of a ...