Browsing Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration by Title
Now showing items 1-20 of 597
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Book
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Book
2011 HRM in the Organizations of the Future
(s.n., 2011)
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Article
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Article
Ad Hoc Reviewers
(2014)
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Article
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Book
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Book
Advances in Global Marketing: A Research Anthology
(Springer International Publishing, 2018)This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing ...
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Book
Advances in global marketing: A research anthology
(Springer, 2017)
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Article
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Conference Object
All Are Not Saints, Who Go to Church: Corporate Social Responsibility, Perceived Corporate Hypocrisy and the Impact on Customer Satisfaction
(Social Science Research Network, 2018)We adopt a customer point of view and investigate the impact of perceived corporate hypocrisy on customer satisfaction in the context of corporate social responsibility (CSR). We argue that when customers perceive discrepancies ...
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Article
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Article
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Article
An analysis of the barriers hindering small business export development
(2004)Notwithstanding the benefits derived from exporting in an increasingly globalized marketplace, for many smaller-sized manufacturers the internationalization path is beset by numerous obstacles. This article offers a ...
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Book Chapter
An Analysis of the Environmental Claims Made in International Industrial Advertisements
(Springer, 2015)Increasing pressures on preserving the bio-physical environment have motivated many firms to use advertising as a means to communicate an eco-friendly image and/or address specific ecological problems. However, a growing ...
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Book
An analysis of the relationships between developing country-based exporters and developing country-based importers for manufactured consumer goods : the case of Cyprus and the United Kingdom.
(University of Bath, 1986)
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Article
An Analysis of U.S. Small and Medium - Sized Manufacturers' International Business Relationships.
(2004)
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Article
An analytical review of the factors stimulating smaller firms to export: Implications for policy-makers
(2007)Purpose - Although exporting can offer many benefits to smaller manufacturers, a large number of these firms refrain from export operations as a result of insufficient stimulation. This paper seeks to critically analyse ...
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Article
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Article
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Article
Antecedents and consequences of an eco-friendly export marketing strategy: The moderating role of foreign public concern and competitive intensity
(2013)Despite growing concerns about environmental issues worldwide, research on the subject in the context of international marketing is virtually absent. The current study sheds light on the green aspects of exporting, using ...