Browsing Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration by Title
Now showing items 450-469 of 597
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Article
Rational versus emotional appeals in newspaper advertising: Copy, art, and layout differences
(2009)The article compares and contrasts rational versus emotional appeals in newspaper advertising, based on over 100 items comprising copy, art, and layout characteristics. Using a sample of 1,335 advertisements that appeared ...
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Article
Re-viewing organization
(2001)
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Book
Reading organizations : uncertainty, complexity, narrativity
(Dept. of Accounting, Finance and Management, University of Essex, 1999)
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Article
Reading the TED Talk Genre: Contradictions and Pedagogical Pleasures in Spreading Ideas About Management
(2019)Technology, Entertainment, Design (TED) talks have become a powerful way of communicating management ideas to global audiences. This raises questions about how management educators should engage with TED talks. We use ...
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Report
Reconciliation of work and Private life in Cyprus
(European Commission’s Expert Group on Gender, Social Inclusion and Employment (EGGSIE), 2004)
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Article
Recurring Patterns
(1997)
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Article
Reducing buyers' uncertainty about taste-related product attributes
(2013)It is becoming increasingly important for firms to know when to take steps to reduce buyers' uncertainty about products and services. This paper focuses on investments that firms can make to reduce buyers' uncertainty about ...
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Article
Reducing the cost of defects in multistage production systems: A budget allocation perspective
(2003)
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Book
Refining common sense : types of knowledge in management studies.
(University of Warwick, Warwick Business School Research Bureau, 1993)
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Article
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Article
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Book Chapter
Relevance and rigor in international marketing research: Developments in product and brand origin line of inquiry
(Edward Elgar Publishing Ltd., 2011)
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Book
Research at the Manchester Business School
(MCB Univ. Press, 1988)
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Article
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Book Chapter
Research developments in international marketing: A European perspective
(Routledge, 1991)
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Book
Research in the sociology of organizations. Vol. 32, Vol. 32,
(Emerald, 2011)
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Article
Research into environmental marketing/management: A bibliographic analysis
(2011)Purpose: This study seeks to identify, synthesize, and evaluate extant research on environmental marketing and management, with the ultimate aim of unveiling trends in this field. Specifically, it aims to focus on: the ...
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Article
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Book Chapter
Research into exporting: Theoretical, methodological, and empirical insights
(SAGE Publications Inc., 2009)
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Book Chapter
Research into exporting: Theoretical, methodological, and empirical insights
(Sage Publications, 2008)