Browsing Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration by Author "Makri, Katerina"
Now showing items 1-6 of 6
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Article
A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality
Theodosiou, Marios; Katsikea, Evangelia; Samiee, Saeed; Makri, Katerina (2019)Drawing upon the extant literature, we examine the definition, conceptualization, and measurement of electronic service quality (e-SQ) and propose an alternative measurement approach. We posit that customers' perceptions ...
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Article
An empirical investigation of the antecedents and performance outcomes of export innovativeness
Makri, Katerina; Theodosiou, Marios; Katsikea, Evangelia S. (2017)The present study develops and empirically tests a conceptual model of the organizational, strategic, and environmental drivers of export innovativeness. The relationship between export innovativeness and export performance ...
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Article
The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets
Katsikea, Evangelia; Theodosiou, Marios; Makri, Katerina (2019)Purpose Exporting is a popular foreign market entry mode, especially among small- and medium-sized enterprises (SMEs). The success of SME exporters depends on their ability to establish and maintain profitable long-term ...
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Article
Market orientation, marketing capabilities, sales strategy, and performance in export market ventures
Katsikea, Evangelia S.; Theodosiou, Marios; Avlonitis, George; Makri, Katerina (2012)
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Book Chapter
A Proposed Conceptualization of Electronic Service Quality as a Higher-Order Formative-Indicator Construct
Theodosiou, Marios; Makri, Katerina; Samiee, Saeed; Katsikea, Evangelia S. (Springer, 2015)The conceptualization and measurement of service quality delivery through electronic channels has attracted significant research attention in recent years. Electronic commerce in general and online retailing in particular ...
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Conference Object
Session 4.1: E-marketing theory and
Krentler, K.; Swilley, E.; Theodosiou, Marios; Makri, Katerina; Samiee, Saeed; Katsikea, Evangelia S. (2009)