Browsing Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration by Subject "Business performance"
Now showing items 1-2 of 2
-
Article
Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces
(2017)Growing detrimental effects on the bio-physical environment have been responsible for a large number of small firms to adopt a more strategic stance toward exploiting green-related opportunities. This article aims to shed ...
-
Article
Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance
(2013)Building on the resource-based view, we develop a model of drivers and outcomes of environmentally friendly marketing strategies in the Greek hotel sector. Data collected from 152 hotels reveal that possessing sufficient ...