Browsing Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration by Subject "Buying situation"
Now showing items 1-1 of 1
-
Article
Industrial manufacturer - Customer relationships: The discriminating role of the buying situation
(2004)An attempt is made to establish a link between the alternative buying situations that an industrial seller may encounter and the atmosphere governing working relationships with customers in each situation. Based on a study ...